one dealership at a time.
LXM (Luxury Experience Method) is a premier training and consulting platform dedicated to setting a new benchmark for luxury—infusing hospitality, emotional intelligence, and strategy into every interaction.
We don’t just train people to sell luxury.
We train them to live it.
One Dealership at a Time.
founded by Elnaz Toghian
LXM, we transform client experience into an art form by equipping teams with the emotional intelligence, nonverbal fluency, and refined hospitality standards required to match the elegance of the products they represent. Our method goes beyond transactional training—we shape intuitive, emotionally attuned professionals who move with grace, listen with presence, and respond with discretion. Every gesture, glance, and word becomes purposeful. Every client interaction becomes a moment of connection. Through immersive coaching and experiential learning, we rewire how teams perceive and deliver luxury. The outcome is an environment where excellence is not performed—it is embodied. One where clients don’t just engage with a brand; they feel seen, valued, and understood.
Why choose LXM
LXM is the first luxury behaviour transformation platform built to automotive.
Founded to bridge the gap between product prestige and customer perception.
Built for brands who want to lead in human experience, not just tech specs.
We train people to embody luxury, not just sell it.
Our Method
founded by Elnaz Toghian
Luxury Experience Visionary | Automotive & Retail Strategist | Founder of LXM Global
Elnaz Toghian is redefining the meaning of modern luxury. With over a decade of proven success across the automotive and retail industries, she brings together world-class experience, visionary leadership, and a deep understanding of what truly creates unforgettable customer moments.
Throughout her career journey, she has mastered the art of storytelling, emotional connection, and operational precision. From the showroom floor to global brand stages, her work has consistently elevated experiences, strengthened loyalty, and inspired high-performing teams to deliver at the highest level.
Today, as Founder & CEO of LXM Global, Elnaz has transformed her passion into a purpose-driven enterprise: a premier training and consulting firm that sets the gold standard for luxury experience. LXM blends hospitality, emotional intelligence, and strategic design to help brands not just meet expectations—but redefine them.
Elegant, insightful, and relentlessly driven, Elnaz is leading the next evolution of luxury: where every interaction is artfully designed, every detail is intentional, and every moment becomes unforgettable.
Body language coache
EQ specialist
instructional designers
A scalable recognition system that creates prestige and accountability at every level.
*Certification isn’t a reward. It’s a reputation
*Dealerships don’t just sell luxury. They now earn luxury status.
Pilot program
First-mover dealerships positioned as experience leaders
Custom KPIs: emotional engagement, repeat rate, NPS, CSI.
Reporting Dashboard tailored for GM, DP, and Corporate Stakeholders. Clear insights into training progress, certification levels, and ROI.
Pilot Partners
testimonials
Brand Experience Manager
Automotive Executive
Hospitality Director
Customer Experience Strategist
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